Sponsorship Opportunities
Racing is the
name of the game -
the game is business.
Motorsports is one of the
most popular sporting events in North America, with attendance and
television viewership figures reaching staggering numbers. As a result,
more and more companies are realizing the tremendous potential and
value a motorsports sponsorship can provide, and are adding racing
into their marketing mix.
The
advantage racing provides over mass media is in the details; the following
are just a few
of the components of a successful sponsorship program:
- Advertising -
Utilize race images from your car and quotes from your driver to
showcase your sales initiatives and performance.
- Business-to-Business
Programs - Utilize team collateral, images and events to open doors
at the race track, using racing to do new business and reinforce
existing clients.
- Cross Promotions
- Your association with a high-profile race team offers you the
opportunity to advance cross promotional trade-outs with suppliers
and partners.
- Event, TV and
Media Coverage - Increase brand exposure through the ultra high-profile
vehicle of Motorsports with coverage in major publications and multi
million viewer television numbers.
- Image - The dynamic
sport of racing affords your company an exciting image, and by establishing
this image, you can carve a niche within your industry.
- Internal Incentives
- Build employee moral through incentives such as race tickets,
team merchandise giveaways and driving schools.
- Marketing
Materials - Racing provides a dynamic tool to convey your marketing
objectives through print, internet and multimedia avenues.
Please contact Shane
Lewis for available sponsorship
opportunities.