Sponsorship Opportunities

Racing is the name of the game -
the game is business.

Motorsports is one of the most popular sporting events in North America, with attendance and television viewership figures reaching staggering numbers. As a result, more and more companies are realizing the tremendous potential and value a motorsports sponsorship can provide, and are adding racing into their marketing mix.

The advantage racing provides over mass media is in the details; the following are just a few
of the components of a successful sponsorship program:

• Advertising - Utilize race images from your car and quotes from your driver to showcase your sales initiatives and performance.
• Business-to-Business Programs - Utilize team collateral, images and events to open doors at the race track, using racing to do new business and reinforce existing clients.
• Cross Promotions - Your association with a high-profile race team offers you the opportunity to advance cross promotional trade-outs with suppliers and partners.
• Event, TV and Media Coverage - Increase brand exposure through the ultra high-profile vehicle of Motorsports with coverage in major publications and multi million viewer television numbers.
• Image - The dynamic sport of racing affords your company an exciting image, and by establishing this image, you can carve a niche within your industry.
• Internal Incentives - Build employee moral through incentives such as race tickets, team merchandise giveaways and driving schools.
• Marketing Materials - Racing provides a dynamic tool to convey your marketing objectives through print, internet and multimedia avenues.
  
  
  Please contact Shane Lewis for available sponsorship opportunities.